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Friday, June 24 • 4:30pm - 5:00pm
Making Fitness Fun for Three Million People

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Staying physically active and exercising every day isn’t easy — if it was, everyone would do it. But by creating a range of smartphone fitness games that are fun and exciting, Six to Start has motivated over 3 million people to exercise more. We’ll explore the design and development process behind our biggest games — Zombies, Run!, The Walk, and 7 Minute Superhero Workout — along with the crucial business decisions that have made the company a sustainable success.

Speakers
avatar for Adrian Hon

Adrian Hon

CEO and Co-Founder, Six to Start
Adrian Hon is co-founder and CEO at Six to Start, creators of gamelike stories and story-like games including the world's bestselling smartphone fitness game, Zombies, Run! with over two million players. Six to Start's clients have included Disney, the BBC, Channel 4, and Penguin, and the company has won multiple awards including Best of Show at SXSW. | Originally trained as a neuroscientist at Cambridge, UCSD, and Oxford, Adrian is the author... Read More →


Friday June 24, 2016 4:30pm - 5:00pm
Tishman Auditorium

Attendees (50)